The text in the newspaper:
Our opening sequence is going to appeal to horror fans particularly. To be specific it would generally be appealing to thriller-horror fans. The age group that we would like our film to appeal to is 16 and above. Our main target audience are horror fans as our opening sequence is a horror. Our main aim was to film the opening sequence with as much suspense as possible so it will appeal to fans of suspenseful horrors. We wanted the film to have a sense of unknown and mystery about it, so the film is mainly directed at people that are interested by this also.
In addition to this, our film may be appealing to thriller fans, that are not necessarily horror films biggest fans. The hazmat suit and gasmask of the unknown character may be what intrigues people into watching film, which is exactly what our aim was.
In the bigger picture, our film could generally appeal to everyone, as we wanted to make it to a high quality and well written film.
We spent a lot of time researching into our target audience; We used websites such as IMDB and we looked at the viewership of horror films. In general we found horror films to be very popular between all ages and genders. This means that the viewership for horrors is very broad, giving us a large target audience. We took these figures into account whilst creating our film. We also did our own research by asking fellow classmates and students and conducting a survey which would be answered by these people to. This is how we came to the conclusion that we would aim to target people of the ages 16+. We used the website Survey Monkey to create our survey, we sent the survey through email to these people through out the school.
Another reason why we chose to target people of the age 16+ is because the film would be a 15 rated, we wanted to exclude as least amount of people as possible, but we felt as our film is a horror, that it would have violence etc. that it may not be suitable for anyone younger than this bracket. Furthermore, we felt that the film may be too confusing for younger viewers as they may not understand some of the themes involved. Also they would need to make links to different parts in the film, which we felt that younger viewers may not be able to do.